Democrats’ roadmap to victory in 2010

1) Make Obamacare an issue. Seriously:

Speaker Nancy Pelosi is doubling down on healthcare reform, betting that it will do Democrats more good than harm in November’s elections.

She and her leadership team have seized on new polls that suggest healthcare overhaul’s popularity is rising, and they are urging members of Congress to use this week’s recess to tout the new law.

Pelosi (D-Calif.) and the party leadership have sent lawmakers back to their districts urging them to hold town hall-type meetings to highlight the law’s benefits, in the belief it could help Democrats avoid major losses in November. [emphasis added]

2) Set up a website to collect gaffes that may be used to smear candidates:

The Democratic National Committee is seeking “Macaca” moments. The party today is opening a website,, designed to recruit and display embarrassing audio and video of Republican candidates, as well as information about their schedules and copies of their mailers. [. . .]

The DNC hopes campaigns and journalists will use the footage in ads and news coverage. The site targets both 2010 candidates and 2012 hopefuls.

3) Instead of defending your record, look for dirt. Jim Geraghty:

This is a sad, strange little party, and it has my pity:

The Democratic Party is moving faster and more aggressively than in previous election years to dig up unflattering details about Republican challengers. In House races from New Jersey to Ohio to California, Democratic operatives are seizing on evidence of GOP candidates’ unpaid income taxes, property tax breaks and ties to financial firms that received taxpayer bailout money.In recent weeks, the Democratic Congressional Campaign Committee has circulated information to local reporters about Republican candidates in close races… Jon Vogel, executive director of the DCCC, said Democrats are merely pointing out that some Republican recruits in competitive House races are “flawed candidates.”

4) Re-conjure the magic of ’08:

To avoid such losses, the Democratic National Committee has committed to spending tens of millions of dollars to re-create (or come somewhere near re-creating) the 2008 election model, in which Democrats relied heavily on higher-than-normal turnout from young people and strong support from African American and Hispanic voters.

The DNC’s plan is ambitious, to say the least: In the space of a few months, the strategists hope to change the composition of a midterm electorate that, if history is any guide, tends to be older and whiter than in a presidential-election year. Put that way, it sounds crazy — and it has drawn considerable skepticism from independent observers.

5) Send the charismatic greatest-orator-since-Cicero out to campaign for all those vulnerable candidates:

You can’t be seen with Obama if you’re a Democrat who wants to win in 2010: “PPP has polled on the impact of a Barack Obama endorsement in 5 key Senate races over the last month, and it’s looking more and more clear that there’s just about nowhere Democratic candidates would benefit from having the President come to campaign with them.”

Oops. Scratch #5. But that leaves them with four sure-to-win strategies. Bring it on.

Related reading:
Obama loses independent voters
Charlie Cook predicts disaster for Dems in 2010

Cross-posted at P&P and the Green Room.